Endura at KB Cycles Newcastle
Endura Ltd was founded in Edinburgh, Scotland in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney. Whilst living in Australia Jim had been entering the cycle portion of team triathlon events and, at one such event, had his kit stolen causing him to have to browse for a complete set of replacement kit. After a great deal of disappointment as to what was on offer he decided that upon his return to Scotland he would attempt to produce cycle clothing that was focussed on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura today.
The company initially worked with quality garment factories in central Scotland to provide cycle clothing however it quickly became apparent that general purpose garment factories lacked the specialist knowledge and equipment to manufacture performance cycle clothing and so Endura began manufacturing all of its own clothing in 1993 and has increased its in-house manufacturing of technical cycle clothing year on year right up to the present time.