Endura | KB Cycles – Newcastle’s Premier Cycle Shop

Endura

Endura at KB Cycles Newcastle

Endura Ltd was founded in Edinburgh, Scotland in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney. Whilst living in Australia Jim had been entering the cycle portion of team triathlon events and, at one such event, had his kit stolen causing him to have to browse for a complete set of replacement kit. After a great deal of disappointment as to what was on offer he decided that upon his return to Scotland he would attempt to produce cycle clothing that was focussed on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura today.

The company initially worked with quality garment factories in central Scotland to provide cycle clothing however it quickly became apparent that general purpose garment factories lacked the specialist knowledge and equipment to manufacture performance cycle clothing and so Endura began manufacturing all of its own clothing in 1993 and has increased its in-house manufacturing of technical cycle clothing year on year right up to the present time.

Bontrager | KB Cycles – Newcastle’s Premier Cycle shop

Bontrager

Bontrager at KB Cycles Newcastle

Bontrager was born of a genuine need for cycling equipment that would stand up to the elements and allow riders to push boundaries, advance the sport, and redefine expectations of quality. In the late 1970s, as a new style of mountain biking was beginning to garner enthusiasm across the country, Keith Bontrager— engineer, designer, physicist, mechanic, rider, and natural-born do-it-yourselfer—recognized the need for high quality parts that would hold up to the demands of off-road riding.

Bontrager, who had already made a name for himself in motorcycle racing when he started crafting handmade bicycle frames and components in his Santa Cruz, California garage, loved a good problem, and he found an endless supply of opportunities by dumpster-diving around Southern California bike shops, scrounging broken parts. Keith analyzed the failures to come up with better, more durable designs. His study of failure revealed a hard engineering truth: you can’t have it all—a lesson he summed up in classic Keith style: “Strong. Light. Cheap. Pick two.”

Keith chose strong and light, and earned his reputation building some of the strongest, lightest components around. Cheap, no. Best, yes. It was a no-compromise approach grounded in the understanding that value is much more than price alone. This principle guides Bontrager development today.

In 1995, Keith sold Bontrager to Trek Bicycle, freeing himself from the stresses and financial struggles of managing a business and allowing him to focus on what he does best: design and test bike components. Since then, the brand has established itself as a world leader in the development of the highest quality components, wheels, and apparel for all styles of riding.

Scott | KB Cycles – Newcastle’s Premier Cycle Shop

Scott

Scott at KB Cycles Newcastle

Scott believe in ambition, passion and dedication just as mush as we believe in design, innovation and technology.

“NO SHORTCUTS” Defines the Scott Spirit of doing things the right way, for the right reasons
Scott exist to provide cyclists with innovative gear, inspiring them to push themselves to their limits no matter how high they may be. From your first mountain bike to your aerodynamic road bike Scott bikes provide excellent specification and technology all at great prices.

Scott make bikes for those who are going to do what they do whether there’s anyone watching or not.

Trek | KB Cycles – Newcastle’s Premier Cycle Shop

Trek

Trek at KB Cycles Newcastle

In 2016 KB Cycles is celebrating a 10 year partnership with Trek Bicycles and we are proud to call ourselves the North East’s leading Trek dealer. From Kids, MTB, Road and Project One we have a massive range IN STORE

In 1976, in a southern Wisconsin barn, a pair of visionaries set out to create the best bikes in the world. They fostered a culture of craftsmanship, where every bicycle built was a point of pride. To this day, though we’ve grown far beyond our roots, every bike we make is a testament to Trek’s founding principles.

No one in the world has done more to refine and redefine the experience of riding a bicycle than the engineers and designers at Trek. The path to superior performance is paved with curiosity, so we give the brightest and most passionate scientists the resources to question everything. This is where real innovation begins.

Each Trek carries a simple promise: We’ll take care of you and do what’s right. We build our bikes to last, subjecting them to brutal punishment in the world’s toughest test lab. And we back every bike with the best lifetime warranty in the business, all the way back to our very first frames built in 1976.